Social media and social networks have had a lot of bad press recently, but being able to connect with like-minded people around the world brings benefits, particularly to rural communities and businesses.
This talk gives some examples of how niche interests can be positively promulgated from the remotest of locations. Rhea Freeman is a PR, marketing and social media expert and small business coach. With form in niche industries (particularly equestrian and rural), Rhea has worked with numerous businesses and individuals to help them grow their companies, blogs or personal brands.
She writes the monthly business column for NFU Countryside Magazine, works with the Royal Agricultural University with students, consults and advises leading brands, and lots more besides. Social media is a particular passion due to its power, the good it can do, and the speed it evolves and adapts. Rhea lives in Worcestershire.